Caribbean Tourism Organization (CTO)
SMP: One Sea, One Voice, One Caribbean.
The Caribbean Tourism Organization (CTO), is the region’s tourism development agency, with 28 Dutch, English, French and Spanish country members and a myriad of private sector all working together.
The CTO’s vision is to position the Caribbean as the most desirable, year round, warm weather destination. We where asked to design the World Travel Market stand for 2016 to showcase the region’s destinations, accommodation and service providers so they could to benefit collectively to engage on activities for trade at WTM. World Travel Market – described by the organizers as the leading global event for the travel industry.
The CTO’s space showcases the bright colours you see on island, and within the CTO brand. Each of the 12 different sectors, both countries, representation and hotels had their own space, sub branding and visualisation, but worked together with the overall CTO brand seamlessly. The private room stream content, videos and interviews back to the Caribbean. Education days where worked into the space on the stand.
The Caribbean was one of the best performing regions in the first six months of this year with visitor arrivals up 5.8 compared to a 4 per cent rise in international tourism arrivals with the biggest year-on-year percentage increase in visitor numbers.