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Decléor

What we did
Branding, packaging, tone of voice, art direction, materials

Industry
Consumer

Capturing the brand’s philosophy and premium positioning for potential consumers.

Packaging Solution
Challenge

Decleor wanted to understand how to create a packaging solution that portrays the unique value of the brand in a competitive marketplace.

Solution

The See The Creative team created a warm, indulgent and welcoming packaging solution that gives the brands a sense of exclusivity. Decleor was given a clean and fresh look using vibrant imagery on the outer packaging, showcasing the “special feeling” of the product range. In addition, it depicts the ingredients of the essential oils that are sustainably sourced from the finest regions in the world.

A revolutionary new
Aromatherapy slimming concept.

Brand Solution
Challenge

In an exponentially growing digital marketplace, Decleor needed a way to differentiate its products from the competition. See the Creative was asked to build an effective marketing campaign to promote a revolutionary new slimming product that “creates a new you.” A crucial part of the challenge was understanding who the target audience is and how to engage them with the Decleor products through the campaign.

Solution

The campaign was specifically designed to help Decleor engage its target audience. At its heart is a connection between the different influences of women’s lives, capturing the brand philosophy and its premium positioning for potential stockists and consumers in the wellbeing market. The brand’s vision shines through and highlights Decleors expertise in the field and positions it as a quality brand that people want to be associated with.

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