Saint Lucia has the X-Factor Campaign
SMP: Saint Lucia has the X-Factor
During the X-Factor one of the judge’s houses was based in Saint Lucia. To capitalise on this opportunity we created an interactive Facebook campaign to bring the vibrant energy of Saint Lucia to the many passionate fans of the X-Factor. We created a concept to leverage the placement of Saint Lucia within the X-Factor, digital and print media and Facebook app to offer those fans the opportunity to experience Saint Lucia’s own X-Factor and to share it with their friends.