What we did
art direction
experience design

Industry
Consumer Travel

One Destination. Limitless Inspiration

Challenge

The challenge was to design a World Travel Markets space for Saint Lucia Tourism that portrays the country in all her beauty. The goal was to depict the beauty and evocative nature of Saint Lucia to the target audience, to show them why visitors never want to leave. There needed to be a way of virtually transporting customers to Saint Lucia with a welcoming and colourful display.

Solution

The Pitons. Gros Piton & Petit Piton – The floor to ceiling lush forest wrapped around the stand shows Saint Lucia’s famous landmarks. The Pitons, the two volcanic plugs on the southwestern coast of the island. The view captivates the beauty and shape of the dormant volcanoes on the coast. The calm waters, dramatic cliffs views, and crystal-clear skies create the perfect backdrop for friendship, love or just enjoying the view while working at World Travel Market. The top back part of the stand portrays a Saint Lucia lookout. The wood tables are similar to the materials used in Saint Lucia, and vibrant brand colours are used on the storage room. Dynamic and emotive video content on the large plasma transported customers to Saint Lucia. An iPad is positioned on the right-hand side of the stand, keeping customers interested and can source information as required. The space was well received by trade and clients.