Getting Saint Lucia on the map

Challenge

Creating new and vibrant branding for Saint Lucia for London taxis, Romantic by Nature Book and Saint Lucia Consumer Magazine. The branding needed to reflect the St Lucia tagline, “let her inspire you,” and show the public the beauty and mystique of the island through bright imagery. Saint Lucia is no ordinary island and captivates anyone who sets foot on her coastline. Always evocative, she welcomes visitors with her soothing waves, warm beaches, and hospitable people.   And of course, Saint Lucia’s famous landmarks with the Pitons, two volcanic plugs on the southwestern coast of the island

We created consistent messaging to encapsulate the personality of Saint Lucia.

Solution

Branding on London taxis with vibrant imagery including the “Let Her Inspire You” tagline to promote intrigue as to what Saint Lucia is all about. The only sovereign nation to be named for a woman, the island personifies adventure and inspiration. “Let her inspire you”

The Romantic by Nature book includes promotions and rewards for the tour trade, including recipes for love potions, artisan chocolates, and an aphrodisiac pack. The book is beautifully arranged, hand-made with considered craftmanship. It clearly shows Saint Lucia is a unique and exciting place to be.

Creating Saint Lucia tourism brochures to engage different consumer markets and target audiences. The brochures are handed out at shows and used as part of marketing activities. The same strategic thinking is in place through the marketing materials and brand consistency to capture Saint Lucia.