Finance and Currency

Building a online presence for Finance & Currency

Challenge

Finance & Currency is a relatively new international money transfer and currency exchange company. Trading almost every global currency and offering various international payment options, Finance & Currency offers a friendly, professional alternative to the banks.

For Finance & Currency, building a digital authority is pivotal as its target audience reside online. To serve their customers, Finance & Currency don’t only need a functional website but also build the brand reputation through effective visibility of the products and services people are searching for.

SMP: Money makes the world go round. Finance & Currency helps you exchange it at the best rate.

Solution

See The Creative was asked to create a new vision, mission, and corporate values that capture the unique personality of the brand. A new identity with coherent brand guidelines was built, alongside a proposition and website that communicate the brand’s value. The strong service offering focuses on the distinctive and friendly way that Finance & Currency work with their customers.

The design is rich with professional and engaging content to communicate transparency, approachability and responsiveness.

In addition, the content uses long-tailed keywords within concise paragraphs to remain competitive in line with SEO trends such as voice and contextual user searches. Through building a foundation of insightful information, the brand can encourage long-term relationships and repeat business by becoming an authority in the field.