Immersing customers into the brand

Challenge

The Destinations Shows offer you an unparalleled choice of holiday and destination types. From quaint city breaks to captivating trekking adventures, relaxing beach holidays, boutique hotels and everything in between, choose your next travels. We were asked to create a space for Jamaica.

Solution

First, emotive experiences were created using video content that helped to transport the captive audience to Jamaica. A map of the island hot spots aimed to draw customers in to engage with the stand. Travel connoisseurs that crave inspiration were invited to use an iPad to view music and content associated with Jamaica. On the site, information was available on exclusive deals to act as a hub for travel and idea-hungry consumers or journalists when visiting.