Challenge
Sherbet Media is the advertising wing of Sherbet Taxis, a successful London-based tax firm. The brand needed an engaging message that shows why Sherbet Media is different from other taxi advertising companies, emphasising its unique selling points. Key to the messaging was the work that Sherbet Media do with agencies, specialists and PR companies, as well as their modern “Up-Taxi” advertising, and tactical sponsorship work.
Solution
We created an exciting and eye-catching new brand designed to appeal to their professional, modern target market. We developed a bold, bright colour palette which brought consistency and coherence to the brand and ensured that the company was able to differentiate itself from its competitors.
