Showcasing a multi-dimensional brand

Rutland Bird Fare

Challenge

Tobago is more than a destination for sandy beaches and diving enthusiasts. The Rutland Bird fare showcases what Tobago has on offer as a world leading in birdwatching destinations. In the Western Hemisphere, the protected rainforest has over 230 species of bird, including six types of hummingbird, enough to attract even the more discerning of enthusiast. See the Creative was asked to showcase the island for bird enthusiasts as the first destination of choice.

Solution

The stand features the greenery of the island to highlight its beauty and indigenous bird population. The graphics show the rainforest and the places where you can spot one of the vast bird species. Lightboxes and iPads were on site to demonstrate all species and places to book. The design hits the mark in letting audiences know that there is more to Tobago than meets the eye. The design won runner up on best design at The Bird Show.

Diving into what Tobago has to offer

Tobago Dive Show, NEC Birmingham

Challenge

The NEC Dive Show showcases what Tobago offers as one of the leading diving destinations in the world. With rich, vibrant corals and a vast diversity in marine life, Tobago wants to attract well-travelled dive enthusiasts to explore the country.

Solution

The design aims to capture the niche target audience. Bubbles at the top of the stand show you entering the water when diving in a more immersive experience. As the graphics move down you become immersed underwater and the colours deepen as if you are diving down to the bottom of the ocean. The emotive video content transports customer through images of clear waters and a variety of marine life, including fish, coral and nesting turtles. The lightbox to the right of the stand shows Tobago’s largest recorded brain coral. Overall, the stand is immersive and engaging to help the target audience understand why Tobago is a leading diving destination.