Tobago, keeping customers engaged by creating an immersive and engaging experience.

Challenge

Tobago requested to connect, inspire and influence people at World Travel Market and design a space to do business. They wanted to showcase four pillars that explain to target audiences what it has to offer. The four pillars are:
Local culture, people and heritage
Eco-adventure & nature
Sea and beaches
Romance & wedding

The challenge was finding a way to portray what Tobago has on offer across each of the pillars.

Solution

Customers were engaged through an immersive experience as they walk through the four pillars of Tobago. The Eco-adventure & Nature had a lush forest wrapped around the stand from floor to ceiling, representing the wild unspoilt, and less developed side of Tobago. A recording of the forest echoed out at set times to create a feeling like you are in Tobago. The seas and beaches are portrayed on the floor and include all 42 different types of sand on Tobago. Scenes of clear waters and the rich, diverse marine life are shown on the screen. The romance and wedding pillar pitches the perfect backdrop for a romantic Tobago wedding. The island is made for two with a couple sitting at the back for extra coupled meetings as a relaxing space with comfortable chairs. The local culture, people and heritage pillar represents a vibrant atmosphere and relaxed bar spaces to show the true flavour of the destination. The genuine hospitality is there for everyone to see first-hand.