Turning vision and value into brand activation

Challenge

World Travel Market is the leading world conference for the travel industry and takes place in the largest exhibition centre in London. The challenge was to design a space that communicates the brand of Antigua and Barbuda for the trade at World Travel Market. The display needs to convey the identity of Antigua and Barbuda for internal and external holders within the tourism industry. A distinct purpose, vision and values need to translate into a compelling and motivating brand activation strategy.

Solution

Using a plasma wall screen, moving content shows what is on offer when you visit Antigua and Barbuda. The floor was painted with a blue printed vinyl which created a crystal blue water effect for people visiting the booth. We designed the stand to be welcoming and spacious, using the bright fuchsia brand colours and illuminated lightboxes throughout the design.